Dermaniche
ECOMMERCE WEBSITE, SOCIAL MEDIA, & MORE
DermaNiche is a Canadian luxury skincare brand. DermaNiche was in need of an e-commerce website to sell their products to their target market as well as marketing materials & assistance. I worked with the product owner to develop the art direction for the brand and all their materials needed for a successful launch.
I collaborated with a photographer and art directed the photoshoot for all marketing and promotional photography. I also designed their website (which has since changed), social media posts, and a range of digital and print marketing material for their launch event.
We established that the main colours for all branding would be red, silver, and white, with various shades of red and pink as secondary colours. We wanted it to be clear that this wasn’t just any luxury skincare brand but a Canadian one. We also wanted an organic feel to branding elements, so we used organic shapes and floral elements, to speak to the organic ingredients used in the products. All of these elements combined made for a very feminine, luxurious, skincare feel for the branding used to empower the products and the women using them!
