CHRISTINE BRAYFORD
BRANDING, SOCIAL MEDIA AND WEBSITE
Christine Brayford is a real estate agent that was looking for a brand identity, a social media presence, a website and signage for her listings. I worked with Christine to develop and design her branding to be modern, minimalist and simple. The main goal with Christine was to work with her to establish her brand online and be able to take the reins and be confident posting her own content online. Christine had already made a name for herself in the community; we just needed to translate that to her online presence.
We didn’t want her branding to take away from her work or be the real focus which is why we went with a black and white colour scheme, with pops of color as necessary on socials. Pairing a decorative script typeface with a sans-serif allowed for an elegant but approachable touch to her brand. With a simple, modern website, potential clients could find it easy to navigate her website to see her current listings and get in touch with Christine.
